1) What’s up with your logo?
We choose the triangle as our logo.  Why?  Because humanity agrees it is the strongest shape in existence.  Much like we are the strongest advertising agency in existence.  How?  Because we have humanity behind us.  Our agency is Yours. You construct it.  We are earth’s agency of record.

2.0) What’s your name all about?
iUnderConstruction is an analogy of our perpetual business construction but also of our self-construction that we have invited the world to participate in.  By you participating in our construction it helps you construct yourself and realize your identity while providing the insight for us to realize our brand identity.  Remember it this way;  iUnderConstruction is abbreviated iUC.  Pronounced “I YOU SEE.” Meaning in constructing yourself (I) it becomes clear that another person (YOU) are one in the same.  We are one YOU SEE?   In other words, “I” is “YOU” don’t you “SEE” that?

3) Why did you put a lower case “i” in front of your name?
Because it is what the people want.  As earth’s agency of record we must appeal to humanity.  It started with the iPod phenomena and “i” with everything Apple.  Because of Apple’s popularity and success and businesses lack of originality, nearly every new business is adding the “i” prefix to their name and existing businesses are changing their name to “i” something.  Don’t believe us?  Go to godaddy.com and choose “i” followed by any word and try to buy the domain.  They are all taken.  Is it a sign of the times that we have become the “i” generation? To lazy to even capitalize it?  “i” as to say it’s all about me!  It’s mine!  i i i!    My iPod, so “i” can listen to it when “i” want how “i” want at the volume “i” want all by my awesome self (i)!  iUC SEEs the fallacy of the solo “i” and brought the “you” in the form of “U” into its name as a symbol of selflessness and dedication to building back the community as an interdependent united group rather than clumps of selfishly independent “i”s.

4) But youtube has “u” in it? What makes iUC any different?
But does youtube have “i” in it?  I think not.  What power is “you” without “i”?

5) According to iUC, “You” (U) and I (i) are one in the same. Then why can’t “i” and “you” stand alone such as in the case of iPad and YouTube?
It is only through “i”  and “u’s” awareness of each other that realization of oneness is achieved.  “i” and “you” must be together for this possibility to occur and SEE (C) each other to achieve awareness.  It’s iUC (i you see)?  Think of it this way; three lines do not equal a triangle.  They must be connected.  Once connected they become the strongest geometric shape in existence; iUC’s logo.

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