Client website: Homogenize Us, Please. 297
We are working on a new fancy website for another advertising agency. Yes, that’s how good we are as an agency. Other ad agencies even hire us to develop their brand. This particular agency wants a website like all their competitors and we totally understand. After all, to stay competitive you need to mimic the competition.
I put together some notes on what I think it takes to mimic the competition. This will serve us well as we move forward to give our client the website they want. As always, at iUC we thrive on your feedback and always consider it before we move forward on any project. I’m listing my notes below and counting on you to let me know if I’m missing anything that it takes to have a typical agency website.
Initial Notes on how to construct an Ad Agency Website:
– Splash Page: include this with a large rotating image accompanied by some initially intriguing, but repetitive and eventually annoying music. Put the skip intro and sound off button in a discreet location so the user has to spend an average of 30 seconds trying to locate these buttons so they can skip the lengthy intro and turn off the annoying music. After all, one of the goals with creating a successful website is creating one that people stay on. Plus, the longer the end user stays the better it makes us look when we review website analytics with the client each month.
-Music Selection: One of my favorite strategies for making music for the background of a website is to create a track that can blend in nicely with whatever music the end user may happen to be listening to on their iTunes. The goal is to distract the user to think “wow, I never noticed this great ambient soundscape in this Radiohead song. Is this a remix?” Dealing with this process usually ads at least 60 seconds to the end users web visit. Great for client analytics!
-Color: What’s in right now is obviously white and blue. Use it or watch your business suffer. It doesn’t matter if your companies’ colors don’t go well with blue. Find a way to get it on your site. A white background with blue text is a good place to start.
-Blog: Your site should have a blog. Who cares if you only post every 3 months and if what you post is just some entry about your mundane life or stories about your annoying little spoiled snotty-nosed kids? The point is not what you post. The point is that you need a blog. Your clients will always ask you if you have a blog. If you answer no, then they will lose all respect for you and determine that you are behind the times. They may even change agencies. If you can manage to post at least once a month, you should make the blog your home page. Once again, don’t worry about what you post. Clients just want to see that you have an active blog. No one is going to read it anyway. Just focus on the entry titles and the frequency of posting. People only read titles and look at your archive to make sure you’ve posted on a regular basis. If you can write great entry titles frequently and a good first sentence you can have a very successful blog.
-Social Media: You’ve got to engage in social media if you want to stand a chance at being relevant as an ad agency. To truly convince your clients you support social media, your agency should have a presence on social media. At minimum, you need to be on Twitter, Facebook, and LinkedIn. Your website should have links to your social media groups so people can easily join your network. The first step is for your agency to make a “Facebook Group” or better yet a “Facebook Fan Page.” Once again, don’t worry about how much work this is going to be. Once you set it up you don’t have to actually do anything with it. Simply make your “Fan Page” and send an invite to your 400 facebook friends you haven’t talked to in person since high school and you can get a pretty good following. This takes minimal effort, but can get an impressive return. 1000 fans is a good benchmark for impressing your client. The point is just to guilt people that know nothing about your company in to accepting the request to become your fan. After that, you’ll just clutter up their facebook profiles with all the other fan and group and cause invitations they’ve accepted and you’ll never have to do anything else with your account again.
P.S. It’s free.
I feel like I’m still missing something. Is there something else I need to include to have a typical advertising agency website? Please, do tell?
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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