Client website: Homogenize Us, Please. 297
We are working on a new fancy website for another advertising agency. Yes, that’s how good we are as an agency. Other ad agencies even hire us to develop their brand. This particular agency wants a website like all their competitors and we totally understand. After all, to stay competitive you need to mimic the competition.
I put together some notes on what I think it takes to mimic the competition. This will serve us well as we move forward to give our client the website they want. As always, at iUC we thrive on your feedback and always consider it before we move forward on any project. I’m listing my notes below and counting on you to let me know if I’m missing anything that it takes to have a typical agency website.
Initial Notes on how to construct an Ad Agency Website:
– Splash Page: include this with a large rotating image accompanied by some initially intriguing, but repetitive and eventually annoying music. Put the skip intro and sound off button in a discreet location so the user has to spend an average of 30 seconds trying to locate these buttons so they can skip the lengthy intro and turn off the annoying music. After all, one of the goals with creating a successful website is creating one that people stay on. Plus, the longer the end user stays the better it makes us look when we review website analytics with the client each month.
-Music Selection: One of my favorite strategies for making music for the background of a website is to create a track that can blend in nicely with whatever music the end user may happen to be listening to on their iTunes. The goal is to distract the user to think “wow, I never noticed this great ambient soundscape in this Radiohead song. Is this a remix?” Dealing with this process usually ads at least 60 seconds to the end users web visit. Great for client analytics!
-Color: What’s in right now is obviously white and blue. Use it or watch your business suffer. It doesn’t matter if your companies’ colors don’t go well with blue. Find a way to get it on your site. A white background with blue text is a good place to start.
-Blog: Your site should have a blog. Who cares if you only post every 3 months and if what you post is just some entry about your mundane life or stories about your annoying little spoiled snotty-nosed kids? The point is not what you post. The point is that you need a blog. Your clients will always ask you if you have a blog. If you answer no, then they will lose all respect for you and determine that you are behind the times. They may even change agencies. If you can manage to post at least once a month, you should make the blog your home page. Once again, don’t worry about what you post. Clients just want to see that you have an active blog. No one is going to read it anyway. Just focus on the entry titles and the frequency of posting. People only read titles and look at your archive to make sure you’ve posted on a regular basis. If you can write great entry titles frequently and a good first sentence you can have a very successful blog.
-Social Media: You’ve got to engage in social media if you want to stand a chance at being relevant as an ad agency. To truly convince your clients you support social media, your agency should have a presence on social media. At minimum, you need to be on Twitter, Facebook, and LinkedIn. Your website should have links to your social media groups so people can easily join your network. The first step is for your agency to make a “Facebook Group” or better yet a “Facebook Fan Page.” Once again, don’t worry about how much work this is going to be. Once you set it up you don’t have to actually do anything with it. Simply make your “Fan Page” and send an invite to your 400 facebook friends you haven’t talked to in person since high school and you can get a pretty good following. This takes minimal effort, but can get an impressive return. 1000 fans is a good benchmark for impressing your client. The point is just to guilt people that know nothing about your company in to accepting the request to become your fan. After that, you’ll just clutter up their facebook profiles with all the other fan and group and cause invitations they’ve accepted and you’ll never have to do anything else with your account again.
P.S. It’s free.
I feel like I’m still missing something. Is there something else I need to include to have a typical advertising agency website? Please, do tell?
I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my internet site
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Thank you so much for providing individuals with an exceptionally nice possiblity to read articles and blog posts from here. It’s always so awesome plus stuffed with a great time for me personally and my office mates to search your site more than three times in one week to read through the new tips you have. Not to mention, I’m also actually fulfilled with the attractive tips served by you. Some 4 facts in this article are in fact the most suitable we’ve had.
on
February 1st, 2011 at
11:20 am
I’ve said that least 292602 times. SCK was here
I’ve said that least 1927481 times. SCK was here
Very good information. Lucky me I came across your site by chance (stumbleupon). I’ve book-marked it for later!
F*ckin’ remarkable issues here. I am very satisfied to look your post. Thank you so much and i’m taking a look forward to touch you. Will you please drop me a mail?
Visitor recommendations trackback………
[…]one of our visitors recently recommended the following website[…]…………
Hello. Great job. I did not expect this. This is a impressive story. Thanks!
I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again!
Check this out……
[…] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[…]………
fantastic issues altogether, you simply won a new reader. What may you recommend in regards to your publish that you made a few days ago? Any sure?
My brother suggested I might like this website. He was totally right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!
Kelebek Script…
Kelebek Script’i mIRC üzerine kodluyoruz. mIRC’in ana yasalarina zarar vermeden, elimizden geldigince Scripting mantigi içerisinde, farkli programlara dönüstürmeden, Kelebek Script olmak üzere yolumuzda devam ediyoruz….
We have just come back and have a perfect day in london.We listened a good voiceover talent.If you want to find perfect, talents you should visit there.Hwo knows may be you will be able to find your own talent.How? You can find lot’s of different ad agency in the internet.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
Liking the recent changes you’ve made mate!!
You made some decent points there. I looked on the internet for the problem and located most people will go together with together with your website.
Nice post. I study something on completely different blogs everyday. It’s going to all the time be stimulating to read content material from different writers and follow a bit of something from their blog.
Hello, i think that i noticed you visited my blog thus i got here to “go back the want”.I am attempting to to find things to improve my web site!I assume its adequate to use a few of your concepts!!
You definitely know how to bring an issue to light and make it important. I cant believe youre not more popular because you definitely have the gift.
I like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon.
When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any means you can remove me from that service? Thanks!
Just click my link above to visist it and you will fee a good day……
Which Is the Best Blog 2012…
But wanna comment on few general things, The website style and design is perfect, the articles is really excellent. “The way you treat yourself sets the standard for others.” by Sonya Friedman.
Oh my goodness! an amazing article. Thank you!
I really like that. You touched my heart!
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Comment…
After researching a number of of the weblog posts on your website now, and I really like your way of blogging. I bookmarked it to my bookmark web site record and might be checking back soon. Pls take a look at my web page as well and let me know what y…
Comment…
I’m impressed, I must say….
Comment…
Can I simply say what a relief to find someone who truly knows what they’re talking about on the internet….
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.
Very good written post. It will be valuable to everyone who utilizes it, as well as me. Keep up the good work – i will definitely read more posts.
Very neat blog.Much thanks again. Cool.
Comment…
I really relate to that post. Thanks for the info….
Comment…
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon….
Comment…
I really like that. You touched my heart!…
Comment…
I’m impressed, I must say….
Comment…
You definitely know how to bring an issue to light and make it important. I cant believe youre not more popular because you definitely have the gift….
Comment…
This really answered the drawback, thank you!…
Comment…
you may have an ideal weblog here! would you prefer to make some invite posts on my weblog?…
I was excited to discover this website. I want to to thank you for ones time for this fantastic read!! I definitely really liked every part of it and I have you book marked to see new stuff in your blog.
[…]The boxing can be a very rough sport where the players are expected to obtain concerned physically and try to throw[…]……
worth browsing[…]……
Hello, you used to write great, but the last several posts have been kinda boring… I miss your tremendous writings. Past several posts are just a little out of track! come on!
I simply wished to appreciate you all over again. I am not sure what I would’ve tried in the absence of the type of tips and hints provided by you about this concern. It previously was a very intimidating concern in my opinion, but seeing the professional technique you processed the issue made me to jump over happiness. I’m just thankful for this assistance and believe you realize what a powerful job you are carrying out training some other people via your site. I’m certain you’ve never met all of us.
Websites we think you should visit……
[…]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[…]………
Lately, I didn’t give a lot of consideration to leaving comments on weblog Ogrodzenia page posts and have placed responses even considerably less.
What i don’t understood is actually how you are not really much more neatly-favored than you might be now. You’re very intelligent. You already know therefore considerably when it comes to this topic, produced me for my part believe it from so many various angles. Its like women and men are not interested unless it is one thing to do with Lady gaga! Your own stuffs excellent. At all times take care of it up!
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.